Marketing and Business Articles

Where is marketing heading in the 21st century?

Below are a range of articles which highlight some of the issues, challenges and opportunities arising for marketing and society as we move into the new future...

Articles

June 2014 'Mary Quin: The Innovator ' ('McKinsey) (more...)

June 2014 'Mastering digital marketing' ('McKinsey) (more...)

March 2014 'The three Cs of customer satisfaction: Consistency, consistency, consistency' ('McKinsey) (more...)

Dec 2013 'Rethinking Capitalism - the importance of customer value' ('McKinsey) (more...)

25 Nov. 'A dollop of goodness -  the secret to a longer shelf-life' (Unlimited) (more...)

22 Oct. 'The Real Privacy Problem' (Technology Review) (more...)




Useful Links

HBR Management Tip of the Day

McKinsey

HBR

Marketing Assn NZ

Market Research Society NZ

Inc.com

Unlimited


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