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HBR Management Tip of the Day



Marketing Assn NZ

Market Research Society NZ




"In strategy, there are no absolute answers or sure things, and nothing lasts forever .... In the end, building a strategy isn’t about achieving perfection; it’s about shortening your odds."

Playing to Win - How Strategy Really Works - A.G. Lafley and Roger L. Martin (2013)


With the 'blizzard' of marketing information available today offering all sorts of 'solutions' to a client's marketing problems, a key issue for some clients is finding objective and knowledgeable guidance to the best marketing strategy and tactics that will work for their particular situation at this given point in time.

Tactical Marketing will help you look at your marketing environment, explore where you can make maximum impact, analyse your resource or operational constraints, develop a tailored marketing plan and then, implement the plan with you.

Analysis often includes many questions:

Analysis is aimed at painting a clear picture of where your organisation stands in your marketing environment. It can also provide a clearer picture of the marketing tools that would be most effective for your situation.

The tools we use may include:

More importantly though is understanding how these tasks may fit in with achieving your overall strategic objectives, so understanding your business is a key part of our process.

For more information, please feel free to contact me at to discuss your situation and potential requirements.